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2020

CASE features in Italian TV programme

CASE features in Italian TV programme, helping to clean Europe’s most polluted river

  • Published Wed Sep 23, 2020
  • Turin

CASE appears in RAI2’s "La Natura che parla" (Nature Speaks), a journey through Italy in search of environmental crises and the activities underway to address them. The CNH Industrial brand is committed to continuous improvements in technology, innovation and sustainability, and was part of an operation to clean up the beach of the most polluted river in Europe, the Sarno.

CASE Construction Equipment features in the new documentary from Italy’s Rai 2, entitled "La Natura che parla” (Nature Speaks), which airs from September 23 to October 2 at 3:35pm CET. The series is inspired by the COVID-19 pandemic, looking to ask why these kinds of events happen in nature, and whether there are any warning signals. From here, a range of environmental threats throughout Italy are then showcased, as well as the efforts underway to rectify them.

To do so, Luigi Pelazza, a journalist and the programme’s presenter, travels from Italy’s alpine glaciers, which are under threat of disappearing, to the mouth of the Sarno river, the most polluted in Europe. Supported by different departments of the Carabinieri and CNR (Italy’s National Research Council) researchers, the eight episodes analyse different ecosystems and how they are being effected by human behaviour. During his journey, Pelazza discusses ecology with well-known figures from Italian culture, such as singer Piero Pelù and the mountaineer and writer Mauro Corona.

“The series aims to highlight the damage our actions can have on the environment, while also showing the efforts people are making to ensure they are not lasting,” commented Luigi Pelazz.a. “CASE’s wheel loader has been instrumental in one of these operations, helping to efficiently clear a heavily polluted beach and return it to nature.”

CASE’s 821G wheel loader features in the eighth episode, dedicated solely to the Sarno river. The machine has been at work cleaning the beach in Rovigliano (Torre Annunziata), which is the mouth of the river. “We are always looking for opportunities to make a positive difference in the communities in which we operate. Immediately after hearing about this project, I knew that CASE would be the perfect ally in helping to solve the issues at hand,” said Daniela Ropolo, Head of Sustainable Development Initiatives, CNH Industrial.

Although located near Naples and Pompeii, as well as facing the islands of Capri and Ischia, the beach is unsuitable for swimming and littered with rubbish. During the episode, recorded during last week of August, the mounds of bottles, containers, reeds and other general waste were collected by the volunteer association “Le meraviglie del Golfo", with as much recycled as possible.

The 821G was fitted with a three cubic metre skeleton bucket that was able to filter out the debris from the sand. All the debris collected was then put in a 6m long container, which was only half full once the operation was complete. As a result, the beach’s fine black volcanic sand is once again visible.

"CASE technologies have never been an end in themselves, but always aim to solve real world challenges, such as pollution. One of our core values is to support communities, of which the beach clearing is a great example. Providing volunteers with a machine to give back to nature and restore such a special volcanic beach has been both an honour for us and something we owe to future generations,” said Nicola D’Arpino, Vice President Sales and Marketing, CNH Industrial Construction Europe.

This is not the first time CASE has committed to supporting communities affected by natural disasters and to contributing to the protection of the environment. CNH Industrial’s wider focus on sustainability is also reflected in the design of its machines and the company is always looking for electrification opportunities.

For nine years running, CNH Industrial has also been named Industry Leader in the Dow Jones Sustainability Indices, World and Europe.

CASE features in “La Natura che parla” on 28th September at 3:35pm CET.
The series was produced by 4Elements, the content factory of Showlab, in collaboration with Kia, CNR and L'Arma dei Carabinieri.

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