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M&M Plant Dig Day

M&M Plant Dig Day lets visitors get hands on with CASE machines

  • Published Tue Aug 20, 2019
  • Turin

M&M Plant, the CASE Construction Equipment dealer for Devon, Cornwall and Somerset, held a Dig Day on 16-17 August 2019. Hosted on a 4.5-acre site at the company’s recently constructed headquarters in Launceston, Cornwall, the event offered visitors much more than a traditional open day. Those with an operator’s license were able to try out a variety of CASE machines across the two days, providing a rare and welcome chance to get hands on with the equipment in a real-life operating environment.

“The event was incredibly well received by those in attendance, with many relishing the chance to really put the CASE machines through their paces,” said Mark Gregory, Managing Director, M&M Plant. “To see people there from 9am to 6pm was especially heartening. It really was a testament to both the capabilities of our state-of-the-art facility and the popularity of the machines on display. Many noted the ease of operation offered by the CASE machines and appreciated the informal and unstructured approach of the day as this allowed them to spend as much time as they needed with the machines,” he continued.

The following CASE machines were available to test throughout the Dig Day: a CX26 mini excavator; a CX130 excavator, a CX210 excavator, a CX350 excavator, a 1650M dozer and an 821G wheel loader. On display alongside these was one of CASE’s latest machine offerings: the Stage V compliant CX90D excavator.

“Following the conclusion of the event, we already have several machine enquiries from potential new customers, with many citing the ability to thoroughly test the machines as key to stoking their interest,” continued Gregory. “Fostering these kinds of relationships will be key to our future success, with our headquarters already equipped to expand as the business grows.”

Completed in 2017, M&M’s headquarters spans a total of 4000m2 and houses offices, a showroom and storage facilities. The site also features a 550m2 maintenance area complete with five bays.

“To hear such glowing customer feedback for both the event and the CASE machines themselves really highlights the strength of our dealer network and equipment,” said Anthony Bouvié, Business Director Northern Europe, CASE Construction Equipment. “Having listened to our customers, we know that a hands-on open day is always the most productive and beneficial for those in attendance. M&M Plant’s facility provided the perfect backdrop and we are delighted to hear the event has already resulted in a number of promising leads,” he concluded.


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