CASE invited 65 customers from rental and transport companies to a special event with the aim of consolidating the personal relationship with the sales teams and management from CASE and our dealer Al Shirawi. Thani Al Shirawi, Al Shirawi Vice Chairman, and Dragan Krznaric, Business Director Middle East and Africa and General Manager of CNH Industrial’s Dubai Branch, thanked the guests for choosing CASE and spoke about our plans for supporting them with our products and services. This was followed by a presentation of our latest products and their benefits for these customers’ operations. During the event, 11 of the participating customers received awards for their loyalty to our brand.
A CASE 570T backhoe loader on display outside the venue, near a busy thoroughfare, attracted the attention of passersby and appreciation of the guests.