CASE Construction Customer Day in Zimbabwe Drives Engagement with Key Clients

April 1, 2024
CASE Construction Customer Day in Zimbabwe Drives Engagement with Key Clients

Harare, Zimbabwe – CASE Construction, in collaboration with our Zimbabwean distributor Agricon, hosted a successful customer day on March 22nd. The event focused on showcasing CASE's construction equipment and fostering deeper relationships with existing and potential customers.

Interactive Experience

To create a unique and engaging atmosphere, the event took place at a 4x4 flat track driving experience organized in partnership with the Zimbabwe 4x4 Club. This activity provided a fun and interactive way to interact and get to know our customers.

The customer day showcased a selection of CASE's construction machinery, including the versatile 570SV backhoe loader, the powerful 1110 EX-D compactor, the impressive CX220C 22-ton excavator and SR200B skid steer loader. Customers were able to get behind the wheel and experience the capabilities of CASE equipment first hand.

Focused Engagement

While the event drew a select group, the smaller crowd proved advantageous. It allowed for more in-depth discussions with each attendee, fostering stronger connections and providing valuable insights into customer needs.

Diverse Clientele

The customer day attracted a variety of attendees, including established and potential clients from various sectors:

  • Road construction companies: Both existing and potential customers in the road construction industry were present, demonstrating a strong interest in CASE's solutions for this crucial sector. 
  • Civil engineering and construction firms: Representatives from civil works and construction companies explored CASE equipment's suitability for their specific applications.
  • Equipment rental businesses: Rental companies seeking to expand their offerings with high- performing equipment found the event valuable.

Strong Equipment Interest and Feedback (FYIO, will not be written in the emailer / press release)

All the showcased equipment generated significant interest, with inquiries received for the 570SV backhoe loader, 1110 EX-D compactor models, CX220 excavator, and even the SR200B skid steer loader. A big talking point amongst all clients was access to finance/credit facilities.

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