When an ambitious team, a magnificent display, and a massive platform with interactive, hands-on customer experiences come together, the results speak for themselves!
Loyalty, consistency and bold execution pay off!
Our dealer in Zimbabwe, Agricon Equipment, recently set a benchmark for brand presence at ADMA 2026. For 10 straight years, they been a proud Platinum Exhibitor and Sponsor at ADMA—undeniably the biggest and most electric industry event in the country. Drawing over 280 exhibitors and a massive crowd of 17,000+ visitors across three days, Agricon ensured the CASE Construction brand was the absolute highlight and the CASE fleet was the undisputed main attraction.
A high impact Brand Experience
Agricon’s Platinum display was nothing short of spectacular. Showcasing our full range—from the heavy-duty CX300C and CX220C Excavators to the 1110EX-D Compactor, 570V/SV Backhoe Loaders, and the SR175 Skid Steer Loaders—the stand felt packed with pure power and scale.
The team took customer engagement to the next level:
From Buzz to Business
That high-voltage presence paid off in real results! Right off the stand, a high-profile buyer secured the very first CASE CX300C Excavator in the Zimbabwean market, alongside a CX220C Excavator sold during the event. That energy carried straight into the following weeks, with the team seamlessly closing a steady stream of quoted Backhoe Loaders, Excavators and Compactors.