Corporate social responsibility

CASE CE Digital Classroom” Project supports innovative learning. This project is based on KYan technology aims to improve educational outcomes by facilitating the overall development of Indian students by giving them access to the world of information and modern teaching methodologies. It intends to catalyze improvement in key development indicators in the local vicinity of its dealers’ operational areas through an education initiative for improving the social capital and economic development, creating access to opportunities and resources. The KYan device is one of the core technology components of K-Class, which is a technology-led academic support system, aimed at assisting the teacher in creating a more stimulating environment in the classroom, thereby making education more involving and enriching for the students. KYan digital units comprise of multimedia lessons, videos, mind maps, assessments and practice sheets for science, mathematics and social science. The CASE CE Digital Classroom Project helps:

• To improve educational outcomes by impacting school education from Class 1-12;
• To revolutionize the Teaching-Learning process in the schools by setting up of innovative IT enabled education solution;
• To enable a technology driven learning environment in schools with an ingenious combination of technology and curriculum mapped content

Context - Rural Entrepreneurship: The Current Scenario in India
Rural entrepreneurship engages the masses in manufacturing output, by providing employment opportunities, assists in industrialization of rural & backward areas, thereby, assuring regional balanced development and reducing migration of youth to urban areas. It plays a pivotal role in distribution of income & wealth at grassroots level in developing countries like India.

Rural Entrepreneurship: Current Issues & Problems

1. Infrastructure: After over seven decades of independence and industrialization in India, still a large population lives in rural areas. Rural areas are affected by major challenges like unemployment or underemployment in primary industries, lack of infrastructure, market, and financial access.
2. Reverse Migration: Demonetization & COVID-19 epidemic has led to closure of many micro and small enterprises, leaving millions of people unemployed. It has severe effects on the poor section of the society especially small scale entrepreneurs& employees, agriculturists, daily wage workers. This had led to migration of people back to their homes in rural areas, creating additional burden on already unemployed rural sector.

Requirement for CASE CSR Intervention:
Under the LEAD (Livelihood & Entrepreneurship Awareness Development) initiative, CASE Construction is aiming to promote and provide support to rural youth about entrepreneurship by offering them (a) Training (b) Guiding them about the entrepreneurial avenue and ventures in local area in agriculture & infrastructure sector.

Methodology
Door to Door Awareness - D2D awareness programme is executed by region wise NGO and knowledge partner which are in livelihood & social development. Approach for D2D Reach- There is a mobile training center moving from village to village to interact with target profiles.

Implementation Insight
Started in February 2023, the LEAD project was rolled out with a Flag-Off Event on the 27th of February at CASE Constructions Head Office - New Delhi, India.
The Project was initially implemented in the Delhi NCR region, by the end of the month of July, the project covered 5 regions of Delhi, Karnataka, Telangana, Madhya Pradesh and Uttar Pradesh, successfully reaching out to over 19600 rural population in around 1350 villages of 21 districts. Starting in the last week of September, the project focused extensively on the villages of Madhya Pradesh, Chhattisgarh and Uttar Pradesh, which so far has reached out to more than 39,000 rural population in 1600 villages.

During the course of the program's implementation, it became evident that a significant portion of the youth had not pursued higher education and were instead involved in the daily operations of their family's agricultural land or small village shops. It was clear that the rural population had limited or no knowledge of the numerous opportunities for rural entrepreneurship. The introduction of these entrepreneurial possibilities and resources through the LEAD program was highly appreciated.

Lead 2
This project is an extension of LEAD project with a view to increasing reach by extending to more location. Through LEAD 2, thproject will in Bihar, Jharkhand & Rajasthan through 20 activities.

• CASE CE, Pithampur team donated Blood Tubing Device & RO System to the Chief Civil Surgeon & Resident Doctor of Dhar District Hospital.
• Equipping Regional Offices with Thermal Guns & Sanitizer- Regional offices were equipped with thermal guns & sanitizer to safeguard walk in customers, clients & others against COVID-19.
• In view of the COVID-19 pandemic causing widespread health hazards & loss of life, CNH Industrial undertook a few initiatives under CSR to provide relief against COVID-19.
  We have donated PPEs ( Surgical Masks & Hand Sanitizers) & Testing Kits as part of our CSR to augment healthcare capacities of hospitals as well as frontline health care workers and first responders, as a service to the community. As part of a common CSR donation, CE also took part in the fight against COVID-19 by donating PPE(Masks, Sanitizers, Thermal Guns)to MPSIDC ( Madhya Pradesh State Industrial Development Corporation), Municipal Corporation & District Collectorate, Dhar.
• Continuing with common CSR donation under Solidarity Sanitization Project, CASE CE Pithampur donated 1 set of tractor & sprayers to Nagar Palika Parishad. Pithampur, Dhar.

The objectives of this project were:

• To support communities against COVID-19: By providing tractors & sprayers for sanitization to support communities to promote better health
• To help in sanitization as Health/ Environmental Measure taken for COVID Relief: disinfection of environment to safeguard health
• To help in non-pharmaceutical intervention to control COVID outbreak: Control outbreak & provide a clean, safe environment

In view of the COVID-19 pandemic causing widespread health hazards & loss of life, CNH Industrial undertook a few initiatives under CSR to provide relief against COVID-19.
We have donated Medical Equipment to help in the fight against COVID-19

1. Donation of Digital X ray Machine to Government Hospital, Bakaner Hospital, District Dhar
2. Donation of Immunoaasay System Mini Vidas to 34th Batallion SAF for providing health facilities to increase immunity of police force against COVID-19
3. Donation of PFT Machine for Respiratory OPD for underprivileged at Asian Hospital, Faridabad
   At the request of CMO, Faridabad, we have donated the latest pulmonary function test equipment for sensitive lung measurement for underprivileged & marginalized immunocompromised patients

Project Aim:
Renovation of Sanjay Jalashaya in order to conserve water and improve sanitary condition around the pond, while enhancing the ecosystem through plantation.

Project Objective:

1. Conservation and storage of excess run-off water from catchment area.
2. Plantation of trees in order to enhance pond eco-system.
3. Improvement in sanitary conditions around pond

Project Activities:
Awareness on Water and Sanitation, Catchment area treatment with SWC measures, Renovation of Sanjay Jalashay (Embankment & Sump well), Construction of Ghats, Tree Plantation.

This project has been undertaken at Sanjay Jalashya to increase green cover, reduce soil erosion, siltation & conserving environment.

Project Objectives:

1. Enhance urban green cover around Sanjay Jalashaya, Pithampur, Indore through Miyawaki Plantation in 1550 Sqm
2. Improve air quality and reduce pollution through increased carbon sequestration.
3. Restore and preserve local biodiversity by providing a habitat for native flora and fauna.
4. Create a community space that promotes environmental awareness and engages local residents.
5. Establish a recreational and relaxation area for residents to connect with nature.
6. Demonstrate sustainable afforestation practices using the Miyawaki method.
7. Foster community participation in the plantation and maintenance process.  

Expected Outcomes:

• Increase in urban green cover and improved air quality.
• Restoration and preservation of local biodiversity.
• Carbon sequestration and mitigation of climate change.
• Enhanced community engagement and environmental awareness.
• Creation of a model Miyawaki plantation that can serve as a reference for future projects

CASE Construction Equipment ( India) Ltd has a very robust & vibrant CSR policy & commitment to work towards the betterment of the catchment area it operates in, communities residing  in the vicinity & beyond, to environment, youth in enhancing their employability skills & education as it focuses on Education, Health, Environment & Skill Development.

Carrying the baton of its social responsibility further in higher education field CASE has signed an MoU with IIT Indore to set up CASE Centre of Excellence in IIT Indore campus. The MoU was signed by Prof  Suhas S Joshi, Director, IIT Indore  &  Mr. Satendra Tiwari, Director, Plant Head,  CASE Pithampur in presence of Dr. Chatraj, Sr. Vice President, Alumni & Corporate Relation.

IIT Indore is an institute of national importance. It provides instruction and conducts research in various branches of Engineering, Technology, and Sciences and Arts for advancement of learning and dissemination of knowledge in these disciplines. Under the CASE CSR activities, the parties have entered into a strategic relationship by agreeing to set up Centre of Excellence to provide facilities by which industries and academics may work more closely, exchange ideas/expertise to solve industrial challenges/problems, To train and retrain the students/industry personnel at the institute to upgrade the skill sets/continuous knowledge upgradation. This partnership is intended to explore and work on more collaborative activities through the framework of IIT Indore and CASE. CASE is contributing equipment for setting up of CoE while IIT Indore will provide ready-to-install sufficient space with all the necessary infrastructure and required operators to run the facility to optimize the utilization to support the testing and research activities.. This facility will be open for use to any other external industries/organization to enhance research & knowledge sharing.

CASE Construction Equipment was the only Construction Equipment Company to be conferred with 11th Annual Equipment Industry Award for CSR for its Hunar & LEAD Project.

Hunar & LEAD have emerged a winners at UBS FORUMS 8th EDITION CORPORATE SOCIAL RESPONSIBILITY SUMMIT & AWARDS