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Tomahawk Experience Centre

ANZ Construction Dealers and customers sent on a trip of a lifetime to Tomahawk Experience Centre

  • Published Fri Sep 1, 2023

CASE Construction Equipment has sent over 60 Australian and New Zealand customers and dealers to experience an unforgettable week at its Wisconsin-based Tomahawk Customer Centre.

Showcasing industry-leading tech and experiences, exclusive previews of new machinery and personalised training, the Tomahawk Customer Centre provides Australian and New Zealand construction leaders a taste for the future of their industry.

CNH Industrial Business Director Ryan Hawson said the event was this opportunity for Australia and New Zealand’s CASE Construction Equipment community is second to none amongst other construction equipment manufacturers.

“Our customers and dealers had the opportunity to attend training sessions and demos, also operate equipment not yet arrived into ANZ, including fully electric machinery,” Hawson said.

“To see, touch, and feel the next generation of machinery was a exciting experience we offered the group, and the feedback received from our customers has been nothing but positive.”

“From the fantastic hospitality to the incredible insight into the future of construction machines, it's been a priceless experience for our dealers and our customers.”

Set on over 500 acres of land in the Northwoods of Wisconsin, the Tomahawk Customer Centre has been an enduring legacy for CASE Construction Equipment for over 60 years and has been the gathering place for dealers and customers across the globe.

One of these customers include Dustin Hass from Melbourne-based infrastructure company Applied Group, who recently enjoyed a fully interactive week at Tomahawk with exclusive machinery previews, personalised machinery training, and first-hand cab experience.

“We were able to ride and drive the latest electric tech that CASE Construction Equipment has developed—it was incredible to see where the construction industry is heading,” said Hass.

“The layout, the smoothness of the operation, and the quietness of the cabins were very impressive so we’re looking forward to seeing the future of CASE Construction Equipment.”

“It was honestly a massive, big boy’s playground, there was not a second we were left bored.”

Another customer, James Anderson from Normark Landscapes was thrilled by his recent trip to Tomahawk.

“It was great to play with the machinery and see firsthand the electric excavators that haven’t arrived on Australian shores yet,” said Anderson.

“I’m a bit of a traditionalist, so it’s going to take me a while to get onto the electric path.”

“We’ve been loyal to CASE Construction Equipment since about 2003, and we’re certainly going to continue using the machinery and stay loyal to the brand.”


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