CASE expands its dealer network in Southeast Asia with the appointment of Sunway Enterprise in Malaysia. The new partnership will bring for the first time a full range of CASE models to the market.
Kuala Lumpur, June 17, 2016 - CASE Construction Equipment, a brand of CNH Industrial, has appointed Sunway Enterprise (1988) Sdn Bhd (Sunway Enterprise) as its authorized full-line dealer in Malaysia.
The announcement was made yesterday at an official ceremony held at Sunway’s new premises in Subang Jaya, Kuala Lumpur, Malaysia. Key representatives from Sunway and CASE were present at the inaugural event where the new full-line offering was unveiled for the first time in Malaysia.
With the new appointment, CASE will expand from its previous offering of backhoe loaders and skid steer loaders to a full line of 39 products in the Malaysian market. It includes an extensive range of hydraulic crawler excavators as well as telescopic handlers, motor graders, vibratory compactors, wheel loaders and dozers. More than 200 participants viewed first hand, one model of each product line on display at the ceremony.
“CASE is a strong brand with a 174-year history dating back to 1842 and is present in Malaysia since the 1970s,” said Alvin Lim, CNH Industrial Construction Equipment SEA Head. “This partnership brings to our customers the benefits of having the outstanding sales and service support of Sunway Enterprise. They are market leader as a premium dealer of construction equipment in the country with presence in more than 10 locations throughout Peninsular and East Malaysia. With Sunway, we are now able to offer our full range of construction machinery.”
Speaking at the opening ceremony, Dato’ Chew, President of Sunway Group, said, “With the CASE franchise and its full range of products, Sunway Enterprise will be transformed into a full-fledged heavy equipment distributor in Malaysia and in the region. We also aim to expand our parts and services dealership network to support the vast number of CASE machines in the country.”
“We intend to complement the quality and performance that CASE has built into their products through our first-class after-sales service. This way we will able to maximise machine uptime and optimise owning and operating costs for our customers,” he added.
CASE Construction Equipment is part of CNH Industrial, which is one of the largest capital goods industrial companies in the world. Together with Sunway, CASE aims to further consolidate its position as the market leader for backhoe loaders and skid steer loaders with more than 5,000 units sold over the last 40 years.
Sunway Enterprise, a subsidiary of Sunway Group’s trading and manufacturing division, is an established equipment supplier to the construction, quarry, industrial, and plantation sectors, as well as the rental industry. In the construction industry, Sunway Enterprise has been the market leader in supplying concrete pumping equipment, crawler drill equipment for quarrying and mining application, as well as compressors and gen-sets to all sectors.
Established in 1981, Sunway Enterprise is headquartered in USJ, Selangor, and boasts more than 30 years of experience in the distribution of a host of heavy equipment and provision of after-sales service support throughout Malaysia. Sunway Enterprise is a wholly-owned subsidiary of Sunway Group, one of the country’s largest conglomerates in property and construction with a multitude of businesses in 50 locations worldwide.
CASE Construction Equipment
CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at www.CASEce.com. CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com
Established in 1974, Sunway Group is a leading property-construction conglomerate (listed as Sunway Bhd.) in Malaysia with 12 businesses across 50 locations worldwide 14,000 employees and a combined market capitalisation of RM13 billion. Our businesses encompass Property, Construction, Hospitality, Retail, Leisure, Commercial, Trading & Manufacturing, Building Materials, Quarrying, Healthcare, Education and Real Estate Investment Trust (REIT). Sunway Group's continues to champion CSR through three key areas of focus namely Education, Healthcare and Community Aid, Reach-out and Enrichment (C.A.R.E.) Projects. For more information on Sunway Group, please visit www.sunway.com.my
Sunway Trading & Manufacturing Division
Sunway’s Trading & Manufacturing division markets a wide range of products from hoses and fittings, heavy equipment parts, heavy equipment, hardware products and building materials across the world. The division operates from strategic and vast distribution points located throughout Asia with offices in Malaysia, Singapore, Thailand, Indonesia, China, and Australia.
Sunway Enterprise, a subsidiary of Sunway Group’s trading and manufacturing division, is a leading supplier of premier hydraulic and pneumatic crawler drill, air compressor, generator set and construction machinery to the quarry and construction industries in Malaysia. Sunway Enterprise operates from strategic and vast distribution points located throughout Asia with offices in Malaysia, Singapore, Thailand, Indonesia, China, and Australia. *
For media enquiries:
Mr Danilo Catalucci
South East Asia Marketing & Communication
CASE Construction Equipment
Mobile: +666 141 31548
Ms Gabriella Porcarelli
CASE Construction Equipment
Mr Yap Shi Han
Senior Manager – Corporate Communications
Group Brand Marketing & Communications
Tel: +603 5639 8201 / +6012 313 2469