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News

2020

CASE ENGAGES WITH MALAY CUSTOMERS

CASE ENGAGES WITH MALAY CUSTOMERS IN SUCCESSFUL EAST COAST RAIL LINK PROJECT ROADSHOW

  • Published Mon Oct 26, 2020

In February 2020, Sunway Enterprise (1988) Sdn Bhd, CASE Construction Equipment official dealer in Malaysia, hosted a series of roadshows along the proposed East Coast Rail Link (ECRL) a 640-km railway link that will connect different parts of the east coast in Malaysia. This is largest economic and trade project between Malaysia and China. Malaysia RailLink (MRLSB) is developing the ECRL project in partnership with China Communications Construction Company (CCCC).

The roadshows gave more than 150 local contractors in Kota Bharu, Kuala Terengganu, and Kuantan the opportunity to experience CASE 570ST backhoe loaders first-hand. Sales and technical representatives from Sunway Enterprise led customer discussions and conducted equipment demonstrations. Customer-focused demonstration events such as this roadshow are the most effective way for our dealers to promote the CASE Construction Equipment brand to the regional customers and listen to their feedback.

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