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CASE Construction Equipment Takes NAMPO by Storm

  • Published Tue May 30, 2023

CASE Construction Equipment made an impact at this year's NAMPO Harvest Day, South Africa's premier agricultural exhibition. With a history dating back to 1967, NAMPO attracts thousands of visitors each year, showcasing the latest innovations in agriculture and construction. This year, it broke records of attendance with close to 82,000 tickets sold.

Under the theme "Building the future", CASE Construction Equipment's exhibition stand attracted a large number of visitors with the brand's latest offerings. The eye-catching product display included the new 580V backhoe loader, the reliable 570T and 570ST models, the versatile SV300B skid steer loader, the powerful CX220C crawler excavator, and the efficient 621XS wheel loader. These machines, known for their reliability and productivity, are testament to CASE’s commitment to meeting the evolving needs of the agricultural industry.

Graham Forte, Divisional Managing Director of the CNH Industrial Construction Equipment segment in South Africa, highlighted the importance of CASE’s presence at the event: "NAMPO Harvest Day provides an excellent platform for us to connect with our customers and showcase our latest innovations. As a leading provider of construction equipment, it is essential for us to be part of this event, demonstrating our commitment to the agricultural sector and our customers."

In addition to the impressive machinery, CASE also inaugurated its refurbished merchandise shop, unveiling a stylish new clothing range that was immediately popular with the visitors.

Adding to the excitement, the legendary Springbok Rugby Union player and CASE Brand Ambassador, Bakkies Botha, made a special appearance at the CASE stand. Sharing his personal experience with the machines, Botha expressed how the extended range of equipment offered by CASE has significantly improved his life as a farmer. His testimony further demonstrated the brand's commitment to enhancing productivity and efficiency in the agricultural sector.

CASE also catered to the younger visitors with entertaining activities, which included fun scavenger hunts for Old Abe, the CASE Mascot, and a talented cartoon artist who amused the guests with fun caricature drawings to take home. Overall, CASE’s presence at NAMPO Harvest Day left a lasting impression, with visitors leaving with the knowledge that they can rely on CASE Construction Equipment to support their farming operations.


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