CASE holds Dealer Sales Training Events in Australia and New Zealand

13th March, 2024
CASE holds Dealer Sales Training Events in Australia and New Zealand

CASE has organised in-depth dealer sales training events in Australia and New Zealand on the brand’s product range and its latest innovations. The events were supported by the CNH global and local teams together with the local CASE dealers – McIntosh in Australia and recently appointed MIMICO in New Zealand.

The event in Australia saw fifty representatives of the CASE dealer network gather in the New South Wales Hunter Valley Wine Region from the 19 to the 22 of February, with CASE Product Managers flying in from Italy, Bangkok and Dubai to facilitate training.

Attendees broke up into groups for training sessions around products on display with 2 hours dedicated to each of the 6 stations: recently released mini-excavators D series, crawler excavators, skid steer loaders, graders, backhoe loaders and dozers. Competitor products were included in the displays for the participants to compare the features and benefits of the CASE models with those available on the market. Attendees also had their first look at the TV 620B, the largest Track Loader in its class, and the Minotaur™ DL550, a CASE Patented Design, which is the perfect combination of a powerful Track Loader and a compact dozer, shown to the Australian market for the first time.

Richard Gainsford, Construction sales at Perth dealer McIntosh & Son and attendee said: “There was a lot of knowledge in the room. Having product specialists from around the globe was really great, plus we were also able to learn from sales teams across the country, some of whom have over 20 years’ experience selling CASE equipment! The line up included side-by-side competitors for each product group. There is nothing more valuable than being able to actually feel each machine, and not just get information from a brochure. It will mean that I can provide much more well-rounded advice to customers. A stand-out was also having the new product releases and again, getting to actually dig and drive them. The Minotaur™, D-Series mini excavators and new TV 620B will be ones to watch!”

The event included a gala dinner, where inspirational speaker Nedd Brockmann told his story of running 4,000 km across Australia, from Perth to Bondi Beach in Sydney, raising over $2 Million to combat homelessness. A charismatic speaker, he immediately engaged the audience, leaving them energized and amazed. Nedd Brockmann’s relationship with CASE dates back to his cross-country run, when CASE was among his sponsors.

Francesco Muci, CNH product trainer at the event, said: 'The organisation of the training event was flawless. We had over 30 machines available for testing and plenty of time to dedicate to detailed and effective product walkarounds, ensuring that each participant derived maximum benefit. The attendees had experience in the construction industry ranging from 2 to 15 years, and each of them contributed to the excellent success of this event by providing comments and suggestions, and demonstrating a great deal of enthusiasm and expertise in the products, as well as a deep passion for the CASE brand. '

The training event in New Zealand, was held on 27 and 28 February at the Matamata headquarters of CASE dealer MIMICO with the participation of 11 dealer salespeople. It followed a similar program to the Australian session with classroom presentations, competitive machines available for comparison and walkarounds by MIMICO’s salespeople of CASE wheel loaders, skid steer and compact track loader, crawler excavators, D-Series medium excavators and telematics.

“As part of the continued support of our new New Zealand distributor, we ran a second round of training for the team at MIMICO to get them up to speed with the CASE Construction range. The participating trainees were engaged, asking numerous relevant questions, and feedback from all involved was extremely positive. One of the most interesting parts of the training was when the participants were put in pairs to present back to their peers and management on the features and benefits of the products. It was great to hear their well-researched and positioned pitches!”– said Geraint Williams, Commercial Business Manager CNH Construction Segment New Zealand.

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