CASE Construction Equipment Celebrates 180th Anniversary

The history of CASE dates back to 1842, when inventor and entrepreneur Jerome Increase Case founded the Racine Threshing Machine Works in Illinois, USA. It was the beginning of an exciting journey of entrepreneurship, ingenuity and continuous development of practical solutions to the challenges of construction jobsites.

For the past 180 years, CASE has been pioneering technologies and innovations that have changed the industry and earned the trust of construction businesses across the world. It introduced the first factory-integrated backhoe loader in 1957. The more than fifty years of skid steer loader and wheel loader excellence, and numerous awards –testify to its expertise and its ability for practical innovation.

The long history of important milestones and this year’s anniversary are testament to CASE’s capacity to evolve with the times, always remaining close to the customers with effective and innovative products and services – including an expanding offer of digital services – that deliver performance, productivity and low Total Cost of Ownership.

Sustainability is in CASE’s DNA and a key strategic driver and extends to all aspects of its business, focusing on 4 key priorities: reducing the carbon footprint of its operations and products; ensuring occupational safety on the workplace; a circular product life cycle approach to design; and actively involving the CASE people and local communities.

In product development, CASE is helping customers to reduce their carbon footprint. It broke new ground in sustainable technologies with the introduction of the first Selective Catalytic Reduction (SCR) solution in the industry in 2011 and has remained at the forefront of low-emissions diesel solutions. It is also pioneering alternative propulsions with award-winning solutions. Project Zeus, the first electric backhoe loader in the Construction Equipment industry; Project Minotaur, which leverages the footprint of a compact track loader and the blade of a dozer to create a powerful two-in-one machine for grading and loading applications – these are the latest examples of CASE’s breakthroughs in sustainable construction.

Today, CASE serves its customers with products manufactured at its factories based in: the USA, Brazil, Italy, India and Mexico. Its plants operate to World Class Manufacturing (WCM) standards, which set a road map to continuous improvement through the elimination of waste, leading to efficient management of the facility and reduced environmental impact. All of the CASE facilities have achieved WCM Bronze or Silver level delivering consistent high-quality products. The widespread dealer network means that CASE dealers are always close to the customers, serving them with the world-class equipment produced at these plants and professional after-sales support with industry-leading warranties and flexible financing.

CASE will build on this rich legacy, sustainably supporting construction businesses across the world with products and services that deliver practical solutions to their challenges.

According to Graham Forte, Divisional Managing Director – Case Construction SA, “All CASE CE Team members in South Africa are extremely proud to be a part of this great company. CASE has shown that through its great products and valued customer service, we are able to stand the test of time. We can’t wait for the years to come and look forward to continuing our upward growth with the brand within South Africa through our continued Customer Support.”

CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at www.casece.co.za

CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com.