CNH Appoints Johan Joubert as General Manager, Construction Equipment, South Africa

CNH has appointed Johan Joubert as General Manager of the Construction Equipment segment in South Africa, with responsibility for the CASE Construction and New Holland Construction Equipment brands.

Mr. Joubert joins CNH to take on this role, bringing experience in the capital equipment business with major OEMs and distributors of leading brands in southern Africa. His career journey covers various service, sales, operational management and business development, as well as leadership roles. With his growth mindset and results-driven dynamic and hands-on approach, he remains focused on building relationships and synergy across business lines to drive positive change.

In his new role, Mr. Joubert aims to foster effective teamwork to unlock the Company’s significant growth potential and develop new profitable business growth opportunities in different construction industry sectors.

“I believe in teamwork to achieve results and will pursue excellence through high-performance teamwork with a continuous improvement drive to create customer success by delivering best experiences. My vision is to build a diverse, equitable and inclusive construction equipment business in line with our cultural beliefs that will allow us to innovate and adapt to give customers the tools and support they need and to keep farmers and construction workers moving,” says Mr. Joubert.