On July 16th, CASE Construction Equipment hosted a high-energy VIP Demo Day at its Isando Office, bringing its product range to life for customers. The event embodied the company’s ‘Make Some Noise’ campaign theme, emphasizing that silence means no work, no sweat, and no money in the pocket.
Machine Procession and Display
The demo day featured a dynamic parade showcasing the skid steer loaders, TLBs -570, 580, 695 and a graffitied wheel loader, highlighting the features and benefits of each machine. The machines demonstrated their capabilities, digging deep and moving earth – literally laying the groundwork for growth.
A static display of the entire product range, including skid steer loaders, backhoe loaders, crawler excavators, dozers, graders, and compact machines gave customers a closer look at the equipment designed to keep them moving. The event’s rhythm was set by music that perfectly complemented the machines’ entrances, amplifying the energetic vibe.
The Noise grew even Louder
Adding to the excitement were the Van Aswegan biker brothers, Derek and Ulrich dressed in CASE attire. The national and inter-provincial champions in 85cc cross-country biking thrilled the crowd with jumps and stunts, synchronized with pyrotechnics that echoed the loud, vibrant atmosphere.
The fun didn’t stop there. To test the operators’ skills and the machines’ precision, two competitions were held. In the skid steer challenge, operators had to navigate a course without dropping a beach ball placed in the bucket and bumping cones. Those who succeeded were rewarded with CASE-branded gifts. Another competition featured the TLB, where operators had to drop two soccer balls from a distance into a tire tube. The successful contestants walked away with CASE-branded items, showcasing their skills and the machine’s accuracy.
The VIP Demo Day drew 53 customers, generated solid leads, and resulted in the sale of 5 machines. The event successfully showcased CASE Construction Equipment’s product range and reinforced its commitment to helping customers get the job done efficiently. By keeping the machines – and customers – moving, CASE is driving growth, productivity, and breaking new ground in the construction industry.
