CASE dealers from the South East Asian markets gathered in Pithampur, Indore, for the annual Dealer Conference under the theme “Transform to Grow”. The plenary session of the event covered the state of business, market trends and opportunities for growth. On the second day, the participants were separated into groups for interactive workshops where they shared their experiences and best practices.
The program included a visit of to the manufacturing plant, with a particular focus on the new skid steer loader assembly line, and the new Construction Connect Center, which was inaugurated last March. The dealers had the opportunity to see first-hand the latest products and technologies through machine demonstrations and walk-arounds, which included an SR130B skid steer loader produced at the Pithampur plant. Machines on display also included a Stage V crawler excavator and vibratory compactor prototypes.
The first day concluded with a Gala Dinner and Awards Ceremony, which recognised dealers with high market share gained, outstanding growth performance and business excellence for the year 2022. The Conference concluded with a visit to the Taj Mahal, before participants travelled home.