Privacy Notice

This Privacy Notice explains how personal data (“Data”) provided by you to - and collected by – CNHI International S.A. (“we”, “us”, “our”, or the “Company”) through this website will be handled in compliance with applicable laws and regulations. We are committed to protecting and respecting your privacy.

    Data that may be collected, processed and stored are the following:
    1. Data provided by you to us in order for you to receive a specific service or as part of business relationship (such as identification and contact information, professional data,)
    2. Browsing Data or data arising from you interacting with our website
    3. Cookies (please refer to the Cookie policy which explains the use of cookies and other web tracking devices via our website)
    Ordinarily, you will have provided such Data to us, but in some cases, we may collect Data about you from a third party or from public records. We protect Data obtained from such third parties according to the practices described in this privacy notice.

    Data collected may be processed by us for the following purposes:
    1. Fulfilling your requests by providing information about our products, services, offers and commercial network;
    2. Pursuing our interest to establish, maintain and improve our relationship with you;
    3. Subject to specific consent, sending commercial communications and newsletters as well as advertising on our products and services or performing market researches. All these activities could be done in hardcopy, by automated or electronic means including via mail or e-mail, phone (e.g. automated phone calls, SMS, MMS, fax) and any other means (e.g. web sites, mobile apps) - “Marketing”;
    4. Subject to specific consent, communicating the Data to our subsidiaries and affiliates as well as our authorized dealer and distributor network. Such partners will process Data with the purpose of sending commercial communications as well as advertising on their products and services or perform market researches - “Marketing Third Party”;
    5. Processing your application to become part of our commercial network;
    6. Managing access to restricted sections of the website.
    Data is collected and processed on the basis of the contract and our explicit and legitimate interest for the processing under points (i), (ii),(v) and (vi), and subject to your express consent for the marketing purposes detailed under (iii), (iv). Please be aware that, if you have given your consent, you may withdraw it at any time. Data may be processed electronically within IT systems, and manually, in paper form. Data will be processed and stored for its whole lifecycle, ensuring security and confidentiality of the same in compliance with principles of fairness, lawfulness and transparency and in accordance with the provisions of applicable laws and regulations.

    Submitting Data is never mandatory. However, not providing Data that is necessary to provide a service or product and that is marked as mandatory may prevent us from providing the required service or the product or may result in suboptimal provision of the required service or product. On the other hand, not providing Data whose provision is marked as optional will allow you to access the service or to receive the product in any event.

    We are part of the CNH Industrial Group, a global leader in the capital goods sector. Data may be shared and communicated to our subsidiaries and affiliates of the CNH Industrial Group, trusted external parties, service providers, authorized dealers and distributors and business partners, based in and outside Switzerland and the European Union, which are under specific contractual obligation and may use it solely for the fulfillment of the purposes listed above.

    Date may be communicated to third parties to comply with legal obligations, to operate and maintain our and the CNH Industrial Group security, protect our and the CNH Industrial Group rights or property, to respond to order of Public Authorities, or to exercise our rights before judicial authorities.

    In order to perform Data processing activities as detailed above, we may transfer Data in countries outside Switzerland and the European Economic Area (EEA), including storing such Data in digital or physical databases managed by entities acting on our behalf. Database management and Data processing are limited to the purposes of the processing and are carried out according to applicable data protection laws and regulations.

    In case Data are transferred in Countries with legislation not providing for an adequate level of protection of Data, the Company will use any appropriate contractual measures to guarantee such adequate protection.

    In addition to the adoption of legitimate mechanisms for the data transfer outside Switzerland, the CNH Industrial’s affiliates and subsidiaries in the U.S. participate to the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF). Data Privacy Framework and the CNH industrial DPF policy, available here:

    We maintain Data in our systems and archives for as long as necessary to pursue the purposes described in this Privacy Notice taking into account, when applicable, legal and contractual requirements.

    When Data is no longer necessary for the purposes for which it is processed, Data is deleted or kept in a form which does not permit the identification of data subjects, provided that we are not legally required or permitted to hold such Data. We may continue to store Data for a longer period, as may be necessary to protect our interests related to potential liability connected to the provision of the services or products or the processing of Data.

    Data processed for Marketing purposes will be retained until you withdraw your consent and, in any event, in accordance with the above-mentioned principles and the guidelines provided by the relevant Privacy Authorities in this respect.

    CNHI International S.A. with registered office in Lugano at Riva Paradiso 14, Switzerland 6900 is the Controller for the Data it collects, processes and stores in the framework of this Privacy Notice.

    You may exercise your rights as defined by applicable laws and regulations, among these:
    • Right of access: right to obtain from the Controller a confirmation as to whether or not your personal information is being processed, and, if so, to demand to gain access to your personal data.
    • Right to rectification: right to obtain from the Controller the rectification of your personal data that you may consider inaccurate and to have incomplete information being completed, including by means of providing a supplementary statement.
    • Right to erasure: right to obtain from us the erasure of your personal data without undue delay, where the request is made in accordance with the applicable laws and regulations.
    • Right to object to data processing: right to object at any time to the processing of your personal data based on the legitimate interest of the Controller.
    • Right to data portability: right to receive the personal data you provided to the Controller in a structured, commonly used and machine-readable format. You also have the right to transmit that data to another data controller without hindrance from the Controller, especially following these conditions: the processing is based on consent or on a contract and the processing is carried out by automated means.
    • Right to make a complaint: without prejudice to any other administrative or judicial dispute, if you believe the data processing has been carried out illicitly or not compliant with applicable laws and regulations, you have the right to raise a complaint with the Supervisory Authority of the Member State in which you reside or work habitually, or of the State where any breach has occurred.

    You can exercise the abovementioned rights by contacting us as follows:
    • Filling the online form you can find here
    • Writing an email to
      Sending a letter to the Controller at the address indicated in the section 7 of this Privacy Notice, specifying “for the attention of Privacy Compliance”

    Should you send us a request, we may need to obtain additional personal information from you to verify your identity and contact you, if necessary. This information, together with other Data we already withhold, will then be processed to meet your request, as required by applicable law. Where necessary, certain information may be transferred to other companies within or outside the CNH Industrial Group that act as data processors of your Data, in order to meet your request. Your Data will be processed for the necessary amount of time to evaluate and handle your request, after which your Data will be archived for a suitable time period allowing us to demonstrate that the request has been handled correctly and timely.

    This Privacy Notice was updated in February 2021. We reserve the right to amend or update the Privacy Notice from time to time to reflect changing legal requirements or our processing activities. We will publish any update on this website and it will be effective upon posting. We encourage you to periodically review this Privacy Notice to learn how we protect your Data.