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CASE India Opens New 3S Dealership at Indore

CASE India Opens New 3S Dealership at Indore

  • Published Thu Apr 16, 2015

CASE India inaugurated its largest dealership at Indore, Madhya Pradesh. The dealership, spread over 35,000 sq ft, is a fully integrated 3S (sales, spares, service) facility with a showroom area of 7,200 sq ft.

CASE Construction Equipment, a brand of CNH Industrial, inaugurated the new M/s Balaji Tractor House integrated 3S (sales, spares, service) dealership at Dhar Road, Indore on April 15, 2015. With the new facility the brand aims to expand its sales and service operations and enhance the facilities available to customers in and around Indore. The inauguration ceremony was attended by Mr. Santosh Patidar, Managing Director of Balaji Tractor House, Mr. Abhijit Gupta, Managing Director of CASE India and Management representatives from CASE and CNH Industrial.

Balaji Tractor House, which successfully runs branches in Khargone, Khandwa, Ratlam, Mandsaur, Ujjain, Dhamnod and Sonkutchh will bring to customers in Indore the benefits of its experienced and professional staff. The 35,000sq ft dealership is equipped to the high international standards of CASE dealerships with a fully integrated 3S set-up to provide customers with a one stop solution for Sales, Service and CASE Genuine Parts. The sales team operates from the facility’s 7,200 sq ft showroom. The 5,000 sq ft workshop is equipped with all the latest tools and has four service bays with pneumatic cranes, welding bays, washing bays and a dedicated engine service bay to carry major repairs swiftly, minimising the down-time of customers’ machines. The new Balaji Tractor House 3S facility is conveniently located at the Dhar Road in Indore, increasing the ease of access for the customers to the latest product range of CASE India along with a superior after sales support.

Speaking at the inauguration, Mr. Abhijit Gupta said "CASE Construction Equipment has been offering the best-in-class products to its discerning customers for the past 25 years from its state-of-the-art manufacturing facility at Pithampur. In its journey towards World Class Manufacturing, CASE India continuously improves its production equipment and manufacturing processes to provide the high quality level of CASE products around the world. Our aim is to maximise our customers’ return on investment with highly productive and fuel efficient equipment requiring minimal maintenance. We are committed to providing the best product support with our extensive dedicated dealer network, and Balaji Tractor House’s new 3S facility is testament to our efforts in this direction."

Mr. Santosh Patidar added: “We have been associated with CASE India as their authorized dealer in this region since 2007. The journey to date has been memorable and rewarding. The newly introduced CASE 770 EX model has been receiving a great response in the market along with CASE’s other products, especially the 1107DX and the signature 752 Compactor, which remains our customers’ all-time favorite. With the opening of the new 3S Integrated dealership we will be able to provide comprehensive services and support to our discerning customers.”

CASE holds a leading position in India, is the market leader in the Vibratory Compactor segment and is a top tier player in the Loader Backhoe segment. Increasing its commitment to the Indian market, CASE has also made significant inroads in the Motor Grader, Wheel Loader and Skid Steer Loader segments. It is present across the national territory through an extensive network of 67 dealers and nearly 250 customer touch points.

CASE India operates a state-of-the-art manufacturing plant spread over 40 acres in Pithampur, Madhya Pradesh, an hour’s drive from the city of Indore. The company is developing this facility into manufacturing hub to cater to the domestic and export markets.


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