CASE Construction Equipment announce new Head of Sales for Europe

CASE Construction Equipment is pleased to announce the appointment of Francesca Asteggiano as the new Head of Sales for Construction Brands Europe at CNH, effective as of 30th October 2025.

Francesca brings over 17 years of experience in the B2B sector, with a strong background in strategic and commercial leadership. Her broad industry expertise and customer-focused approach will be key in supporting our dealer network and driving growth across European markets.

“I’m honored to take on this new role and excited to work closely with our dealer network to strengthen our brand and deliver value to our customers. Together, we will continue building a strong and competitive presence across Europe.”