CASE Construction Equipment is pleased to announce the appointment of
Francesca Asteggiano as the new Head of Sales for Construction Brands Europe
at CNH, effective as of 30th October 2025.
Francesca brings over 17 years of experience in the B2B sector, with a strong
background in strategic and commercial leadership. Her broad industry expertise
and customer-focused approach will be key in supporting our dealer network and
driving growth across European markets.
“I’m honored to take on this new role and excited to work closely with our dealer
network to strengthen our brand and deliver value to our customers. Together,
we will continue building a strong and competitive presence across Europe.”