The CASE Construction team recently attended Grain SA’s NAMPO Cape. Grain SA together with Bredasdorp Park NPC welcomed a record of 32,640 guests who visited NAMPO Cape over the four days to visit over 500 exhibitors that attended the event. Grain SA’s NAMPO Harvest Day is one of the largest agricultural exhibitions in the southern hemisphere.
This is an annual event, where CASE Construction Equipment frequently exhibits leading products, the CASE TLBs and Crawler Excavators. The first ever NAMPO event was held in 1967 and hosted 200 exhibitors. Over the last 55 years, the number of exhibitors has practically doubled.
Grain SA’s NAMPO Harvest Day enables producers and other role players in the agricultural industry to experience the latest technology and products on offer within the agricultural industry.
CASE Construction Equipment caters to the agricultural market, offering machinery that is designed to handle tough terrain as they are able to manoeuvre land efficiently and transport heavy loads.
At this year’s NAMPO Cape, CASE Construction shared a dual-branded stand with CASE IH, where we showcased the CX220C Crawler Excavator, 570T TLB, and the 570ST TLB.
The stand included a barista area with branded cups, a Fan Shop fully stocked with CASE Construction apparel and toys as well as a lounge seating area to allow guests to sit and enjoy their coffee while chatting to the team.
While the parents shopped around, we ensured there was some fun for the kids, our kiddies corner was enjoyed by our little CASE fans, where they were able to spend some time in the shade colouring in and snapping some photos with our CASE Crawler Excavator photo frame.
Our new clothing range was definitely a hit, we achieved record sales in comparison to last year’s NAMPO Cape and the stand was bustling with visitors over the course of the four days. The merchandise on sale comprised CASE branded T-shirts, our Old Abe mascot stuffed toys, CASE Equipment models, and our fan-favourites which are the CASE branded caps.
The brand also marks its 180 years of pioneering technologies and equipment that have been established on the foundations of continuous innovation and a sound work ethic within the company. CASE Construction’s rich heritage has created a strong legacy and over the years, has not only gained interest from businesses around the world, but also their trust.
This event serves as an ideal opportunity to meet and greet the users of our equipment as well as potential customers who have an affinity toward the CASE brand.
Showing up at major industry events such as Grain SA’s NAMPO allows us to network and reinforce CASE Construction’s brand presence within the South African agricultural market. We eagerly look forward to seeing everyone at the next NAMPO, in Bothaville!