CASE wins two prizes at the Construction Machinery Middle East Award
CASE Construction Equipment, a brand of CNH Industrial, received a double accolade at the Construction Machinery Middle East (CMME) Awards 2022, during the ceremony held in Dubai, UAE, on 25 May 2022. The brand was also Category Sponsor of the awards, which celebrate the manufacturers and dealers whose equipment leads the way and whose innovations deliver a critical commercial advantage.
The CASE 570T backhoe loader was crowned Earthmoving Machine of the Year, a title that recognises the growing importance of earthmoving machinery in the region and the range of light, medium and heavy-duty machinery that play a vital role in this process. The CASE 570T Series has the legendary DNA of a King that is the hallmark of CASE backhoe loaders. This machine has been engineered from the ground up to deliver industry-leading backhoe breakout force, greater loader lift capacity and reach, and best-in-class cab visibility.
The CASE CX220C LC-HD crawler excavator won the Excavator of the Year Award, which celebrates the important and historic contribution of these machines to the regional construction sector and industry as a whole. The CASE CX220C LC HD crawler excavators are designed for tough applications such as quarrying, forestry, road work and general construction jobs. These machines are synonymous with fast cycle times, best energy saving performance and smooth control.
Al-Shirawi Enterprises, CASE’s exclusive Authorized Distributor in the UAE since 1998, was shortlisted for the Distributor of the Year Award, which celebrates the role of dealers as the vital link between manufacturers and contractors.
Dragan Krznaric, Business Leader of AME and APAC, said: “We are very proud of these prestigious awards, which are an important recognition of the excellent teamwork of the CASE team at the Pithampur plant, where the two winning machines are produced, and the entire CASE Middle East team. We are also very pleased that our distributor has been selected as being one of the best in the country. These accolades are all the more significant because they are they have been assigned through a vote by industry professionals.”
As a representative of the Awards’ Category Sponsor CASE, Dragan Krznaric handed the Electric Machinery of the Year Award to the winner during the ceremony.