CASE Construction Equipment and its Kenyan distributor hosted a successful two-day customer event that attracted 105 guests, demonstrating the strong interest in the brand and its products. The event featured live demonstrations of CASE equipment, serving as an excellent platform to showcase the capabilities of the machines and to engage existing and potential customers.
CASE products shine in live demonstrations
The Customer Event focused on backhoe loaders, graders and excavators, which were brought to life through dynamic live demonstrations that provided the guests with a first-hand experience of the machines’ cutting-edge features and exceptional performance. The versatile 570ST and 570SV backhoe loaders stood out for their advanced features and superior performance; the powerful 865B grader demonstrated its capabilities; and the robust CX 220C LC HD excavator impressed with its strength and efficiency.
Feedback from the attendees was overwhelmingly positive, with many expressing particular praise for the engine performance across the entire equipment range. Customers, including those with experience using other brands, appreciated the opportunity to interact with CASE equipment and learn more about their unique features and fuel-saving capabilities.
The event also highlighted CASE’s commitment to delivering comprehensive customer support that extends beyond the sale of equipment to include exceptional after-sales services and readily available spare parts. Customers expressed appreciation for this holistic approach, which supports their success beyond the initial purchase.
Building Relationships
The products showcased at the event impressed attendees and drew strong interest, particularly the backhoe loaders, which attracted numerous sales inquiries, confirming their popularity in the market. The special offers presented during the event were also well-received by the guests.
This event served as a valuable opportunity to demonstrate CASE's commitment to customer focus and long-term partnerships, as well as fostering relationships with potential new customers.