CASE Construction Equipment, in partnership with our distributor in Zimbabwe, Agricon Equipment, made a strong impression at the recent ADMA exhibition, the largest agricultural show in the country. The exhibition, held in Harare, drew a massive crowd, with an estimated 13,000 visitors in attendance over the three days.
The impressive display at the CASE stand generated considerable buzz as the Agricon and CASE teams created a vibrant and engaging environment for the visitors. They showcased a selection of the brand’s industry-leading machines, including soil compactors, excavators, backhoe loaders, and skid steer loaders. Expert CASE representatives conducted presentations and demonstrations around the products, highlighting the key features and capabilities of each machine.
Customers were eager to get hands-on with the CASE Construction machines on display, including the CX380 and CX220 excavators, 1110-EX D compactors, 570SV backhoe loaders, and SR200 skid steer loaders with various attachments.
The backhoe loaders, a mainstay of CASE's success, once again drew strong interest, particularly from the civil construction companies. They attracted several potential clients at the stand, solidifying CASE's strong reputation in this sector.
Customer feedback was overwhelmingly positive. One attendee remarked: "We were initially hesitant about the CX220C, but after purchasing and using it for a while, we were blown away. We're thrilled to add another unit to our fleet and hope CASE continues with the 6-cylinder engine – it's a game-changer!" Another customer expressed their appreciation for the V-Series Backhoe Loader's improved cab design, stating, "the new cab is far superior and is a definite winner!"
This successful participation in the ADMA exhibition solidifies CASE Construction Equipment's commitment to the Zimbabwean market; offering industry-leading equipment, exceptional customer service, and a commitment to understanding and meeting the needs of construction professionals in the region.