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Inside Case

Values and Vision

Values and Vision

You can take pride in the CASE name on your machine. It’s backed by more than a century of productivity and performance, and designed with reality in mind to better meet the needs of our customers. It’s an approach we call practical innovation: Providing intuitive solutions that drive productivity and efficiency at your job site.

Plus, we’re here for you not just at the time of purchase, but also after you’ve put 1,000 or 10,000 machine hours on it. When our name is on your machine, you can count on CASE and your CASE dealer for the ultimate ownership experience: intuitive solutions, high-performing equipment, flexible financing, genuine CASE parts, along with expert advice and prompt service.

Our Vision

Leveraging our passion and experience to deliver intuitive and straightforward solutions to our customers’ real world challenges.

Our Values

Our Mission


To build and strengthen authentic, transparent and long-lasting relationships with our customers, dealers, employees, suppliers and investors.


To invest our knowledge and experience in the continuous improvement of intuitive and straightforward solutions.


To attract and retain knowledgeable, passionate and hands-on individuals.


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