CASE Construction Equipment has introduced Terry Dolan as its new Head of Sales and Marketing for
CASE in North America. Dolan is a longtime construction industry executive who previously worked in
the CASE organization in various strategic, sales, marketing and training roles. He has spent the last 20
years leading major global brands in sales and marketing positions, and will now lead CASE commercial
operations in North America.
“We are fortunate to have someone of Terry’s caliber and experience lead our North American sales and
marketing team,” says Leandro Lecheta, head of construction — North America, CNH Industrial. “His
customer-focused leadership and deep knowledge of the industry will build on the growth initiated by our
most recent innovations in product and support.”
“I’m looking forward to rejoining the CASE organization as I’ve always had a great passion for the
construction industry — my home office is still filled with CASE memorabilia and I look forward to leading
this iconic American brand into its next generation,” says Dolan. “The CASE team’s focus on practical
innovation and intuitive solutions, its gains in sustainability and alternative fuels, and the brand purpose
of building communities all establish the foundation that will drive our accelerated growth.”
Dolan lives in Wisconsin and will be based out of the brand’s headquarters in Racine. He takes over for
George Preocanin, who is retiring after more than 36 years in the CNH Industrial and CASE
organizations.
“George is highly respected throughout our entire organization, and while we will miss him, we also wish
him the best as he enjoys his well-deserved retirement,” says Lecheta.