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Inside CASE

Values and Vision

Values and Vision

You can take pride in the name on your CASE machine. It’s backed by more than a century of productivity and performance. CASE Construction Equipment and your CASE distributor are here for you, not only when you buy the machine, but also after you put 1,000 or 10,000 hours on it. More than that, you can count on CASE and your CASE dealer for the ultimate ownership experience—productive equipment, expert advice, flexible financing, genuine CASE parts and prompt service.

Our Vision

Leveraging our passion and experience to deliver intuitive and straightforward solutions to our customers’ real world challenges.

Our Values

Our Mission


To build and strengthen authentic, transparent and long-lasting relationships with our customers, dealers, employees, suppliers and investors.


To invest our knowledge and experience in the continuous improvement of intuitive and straightforward solutions.


To attract and retain knowledgeable, passionate and hands-on individuals.

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