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Inside Case

Values and Vision

Values and Vision

You can take pride in the CASE name on your machine. It’s backed by more than a century of productivity and performance, and designed with reality in mind to better meet the needs of our customers. It’s an approach we call practical innovation: Providing intuitive solutions that drive productivity and efficiency at your job site.

Plus, we’re here for you not just at the time of purchase, but also after you’ve put 1,000 or 10,000 machine hours on it. When our name is on your machine, you can count on CASE and your CASE dealer for the ultimate ownership experience: intuitive solutions, high-performing equipment, flexible financing, genuine CASE parts, along with expert advice and prompt service.


Our Vision

Leveraging our passion and experience to deliver intuitive and straightforward solutions to our customers’ real world challenges.


Our Values


Our Mission

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To build and strengthen authentic, transparent and long-lasting relationships with our customers, dealers, employees, suppliers and investors.

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To invest our knowledge and experience in the continuous improvement of intuitive and straightforward solutions.

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To attract and retain knowledgeable, passionate and hands-on individuals.

LIVING OUR VALUES AND VISION

Practical Innovation Applied to Machine Design and Manufacturing

As part of the "What's Now" Speaker Series at CONEXPO/CON-AGG 2017, Gary Kassen, engineering director, hydraulics and pneumatics, CNH Industrial offered a presentation on the innovative technologies—like 3D printing and virtual reality—that help bring CASE equipment solutions to market.

CASE Unveils Project Minotaur

CASE Construction Equipment introduces the DL450 compact dozer loader – AKA “Project Minotaur” – a first-of-its-kind fully integrated design that matches the best operating characteristics of a compact track loader (CTL) with a crawler dozer.

Project AME

CASE and CNH Industrial are proud to support the Additive Manufactured Excavator (Project AME) at CONEXPO - the world's first 3D printed excavator.

CASE is Proud to Partner With Team Rubicon

Team Rubicon unites the skills and experiences of over 42,000 military veterans, first responders and civilians to rapidly deploy emergency response teams to disasters in the U.S. and abroad. CASE is proud to partner with Team Rubicon to provide heavy equipment training and machine support.

CASE Labor of Love 2016

CASE brought another great crowd to the Racine lakefront on Labor Day to see Chris Young give a blistering performance in benefit of Team Rubicon.

Kip Moore - On The Case

Kip Moore and CASE dedicate this song to the hard-working men and women who commit their lives to constructing the world where we live, work and play. Thank you for all you do.

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